The titanium-cased tourbillon is an excellent example of Corum’s combination of technical prowess and aesthetic failure. Not sold.Īssuming the Corum Ti-Bridge sells at the new asking price – which I don’t think we can – the watch will have shed 67 percent of its original retail price. This watch is one of “just” 500 Ti-Bridges made. Like most of Corum’s expensive watches brought to market back in the day, the Ti-Bridge wasn’t a mainstream model. (no commission on link) offers the following new-in-box Corums at astounding discounts. The following limited edition products pushed the outside of the envelope – and folded like a cheap tent. Which brings us to today – and yesterday’s Corum catastrophes. The timepieces released under his watch have added credibility to the brand’s pretense that they’re still Swiss. Biard launched what he calls “disruptive collections” (e.g., Lab 01), he reined-in Corum’s worst excesses. They charged the former Girard-Perregaux international sales director and CEO of Russia-centered watch distributor Lifestyle Products International with reinvigorating the moribund brand for their Chinese audience.Īlthough Mr.
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The vertically integrated Chinese conglomerate continued along the heritage plus art-for-art’s-sake path laid out by Corum’s previous owner. Wunderman’s death in 2008, Hong Kong’s Citychamp Watch & Jewellery Group added Corum to its portfolio, which includes the incredibly restrained Eterna brand (awesome video here). Īlthough there were some hits and terrific parties, the strategy didn’t pan out.
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In 2000, Holocaust survivor and Gucci watch license holder Severin Wunderman bought Corum and launched expensive limited edition “artisan” pieces like the Big Bubble 52 Magical Matt Barnes above. It did so largely on the back of its Double eagle and Walking Liberty coin watches, and its flag-strewn Admiral’s Cup. Both models are water- resistant to 30 meters for the gold version, and to 10 meters for the silver one.Born in 1955, Corum was one of the few small Swiss watch brands that managed to survive the quartz crisis as an independent. The oscillating weight engraved with the Corum coat-of-arms is beating invisibly under the back cover of the watch, representing the rear side of the coin depicting the minting year 2014. It oscillates at the frequency of 28,800 vibrations per hour, drives hour and minute hands and has a 42-hour power reserve. True to CORUM’s tradition, the gold version with a diameter of slim 36mm and the silver version in an ever so bold 43mm case carry a diamond on their crowns.īeating at the heart of these exceptional timepieces, representing historical roots and modern technical flawlessness, is an automatic CO 082 movement that is bound to delight devotees of subtle mechanics. Both these coins were never circulated and grace with their appearance the old 20$ Double Eagle, bearing the famous American bird, emblem of freedom and Lady Liberty, adorned with an olive branch, the symbol of peace. The coins selected in 2014 embody the American 50$ Gold Eagle and 1$ Silver Eagle minted in 2014. These history- loaded timepieces instantly became an icon of CORUM’s collection and were quickly seen on famous wrists, starting with those of the American presidents themselves. It begins with a delicate horizontal cut along the side of a coin carrying a pleasing hint of historical nostalgia, and ends with setting the time on a wristwatch driven by a resolutely contemporary mechanical movement.
The process involved in making these particularly original watches has not changed much in half a century. Only perfectly preserved specimens were to be used to create extraordinary timepieces. In the early seventies, CORUM was one of the first watch brands to find the perfect solution preserving these collector’s items in a watch, by making the face of the coin a true dial and protecting it with sapphire crystal. When it was withdrawn from circulatio n this coin discreetly became a collector’s item. The latter was launched in 1849 and remained in use until 1933, a perfect symbol of the construction and growth of the American nation. Going back in time, the first model of CORUM’s Coin collection was created in 1964 with a historic American Coin, the famous 20$ Double Eagle, stamped with the seal of liberty. They create a limited edition of 100 in each of the two metals, which will be sold as either a set or separately. This year, to celebrate the 50th anniversary of its first coin watch, Corum has chosen 22kt gold and 925 silver American Liberty Coins.
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